“Thrift doesn't need to be humble.”

The project is a package, lookbook and website design for branding identity. Sincere is a clothing brand that treats second-hand clothes. The brand not only sell selected second-hand clothes but also collaborates with other brands/redesigns by using second-hand clothes.Clean and elegant tone is Sincere’s design esthetic, derived from the mission statement above.      Résumé      Linkedin      Behance                         NEW YORK, NY